How Your Customers Think

Have you ever walked into a hotel room and tossed your room key or card somewhere, and a few seconds later forgotten where you put it? The data just vanishes from the brain’s hard drive. Why? Because our brains are simultaneously processing all kinds of information-what city or time zone I’m in, how long until […]

The Ultimate Consumer Location

Most owners believe they they own a salon and view their business as service-oriented. When you adopt that mindset, you have a vision and a strategic blueprint that is aimed at only one segment of your business. If you really want to maximize your business opportunities, then a major paradigm shift in thinking is required. […]