How We Make Decisions

During the course of the day, each salon owner and service provider makes a number of decisions that vary from what to eat for lunch, to fundamental decisions that affect the salon business. But what criteria do we use when making a business decision? And why do we use different criteria for personal decisions?   […]

The Third Place with Subliminal Messaging

The Third Place with Subliminal Messaging The salon of the future will not survive on hair services alone. It will have to be supplemented with other reasons the consumer will want to visit. We need to ensure that consumers view our businesses as “The Third Place.” Your home being the first place, your work is […]

The History and Future of Thinking

Thinking has evolved the beauty industry from the rigid styles of the Egyptian, Greek and Roman times, to the incredibly diverse, ever changing styles of today. At some point in each period, the thinking of one or more people influenced the style and culture of hair fashion and something occurred to change their thinking. From […]

The Art of Creativity

Service providers and retailers outside the beauty industry have had to compete with the increasing growth of Internet sales. This has resulted in a number of retailers led by Apple, implementing a radical business model that required creative thinking. The same consumers that shop at Apple visit our salons. Today’s salon owner will have to […]

How to Think Like a Genius

What is common to the thinking style that produced the theory of relativity and Mona Lisa? How do geniuses come up with ideas? What characterizes the thinking strategies of people, such as Einstein, Mozart and Steve Jobs? What can we learn from them? If we can understand the commonality, we can apply it to become […]

A Window into the Future

Don’t predict the future, control it. What music comes to mind when you try on a pair of jeans? “Does the music in your head” somehow change when you try on a different brand? The next time you try on a piece of jewelry, pay very close attention to the emotional experiences that run through […]

The Future is Embedded in the Present

Our progress in the technical and creative side of our industry today, is because Vidal Sassoon didn’t conform to the mindset of legacy hairdressing and saw a vision of women with natural geometrically cut creations. Vidal was an unreasonable man! “The reasonable man adapts himself to the conditions that surround him. The unreasonable man adapts […]