We are living at a moment of profound and rapid change, where new technologies are transforming how people live, work and communicate. With all the doom and gloom that is going around our industry, the barriers preventing people from pursuing a big idea or making a new business model has never been lower. We now […]
Why do thousands of people camp out all night in the cold before the Apple iPhone debuts? Is it driven by a complete understanding of how well the technology will improve one’s workload or personal enjoyment? No! For many the desire to obtain an iPhone stems from an emotional response that is linked to neuronal […]
It’s Time for a New Business Model Last year, the beauty industry lost over 21,000 salons, almost 9% of the previous years’ total. There are various reasons for this reduction including: salon walkouts, salon suite/loft growth, escalating overheads, standard of work and bored consumers. In other words, the salon didn’t excite the consumer with anything […]