The Ultimate Consumer Location

Most owners believe they they own a salon and view their business as service-oriented. When you adopt that mindset, you have a vision and a strategic blueprint that is aimed at only one segment of your business.

If you really want to maximize your business opportunities, then a major paradigm shift in thinking is required. Cease thinking of your self as a salon, and begin to think of yourself as a consumer location.

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Designers’ Challenge – Part 1

Back by popular demand, our industry experts tackles salon today readers biggest design dilemmas.

 

Lucky is the salon owner who completes a renovation or build-out project without facing a major challenge. When it comes to construction, problems, ranging from small headaches to budget-exhausting, catastrophes, seem to be standard. SALON TODAY recently invited its readers to share their most pressing questions and we divvied them up amongst some of the industry top design experts. This year’s Leon Alexander, Ph.D., president of Eurisko;

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Salon Design Insights: Trend Watch

Get a jumpstart on your next design project with trend insight from the beauty industry’s top experts. WHEN A SALON EMBARKS on a new buildout or renovation, the owner, designer and architect strive to incorporate the latest and emerging trends into a space that should stand them in good stead for the next several years. […]