The one major psychological influence that all retailers can and do, is to make use of color. Color can be everything to a successful store, if palettes work well across the whole shop and complement other elements, such as product displays and lighting. The point isn’t about creating the most beautiful shop, but one that has coherence.
Eurisko to Design Furniture for Nick Arrojo
Eurisko Design has been commissioned by Nick Arrojo to design a retail furniture collection exclusively for their ARROJO Ambassador Salons. “We’re delighted to announce our new relationship with Nick Arrojo”, states Eurisko President Leon Alexander. PhD. “We feel very comfortable recommending ARROJO products and education to our customers, to complement Eurisko Design’s contemporary quality-designed furniture. […]
The Ultimate Consumer Location
Most owners believe they they own a salon and view their business as service-oriented. When you adopt that mindset, you have a vision and a strategic blueprint that is aimed at only one segment of your business.
If you really want to maximize your business opportunities, then a major paradigm shift in thinking is required. Cease thinking of your self as a salon, and begin to think of yourself as a consumer location.
The Carrot, The Egg or The Coffee
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Designers’ Challenge – Part 1
Back by popular demand, our industry experts tackles salon today readers biggest design dilemmas.
Lucky is the salon owner who completes a renovation or build-out project without facing a major challenge. When it comes to construction, problems, ranging from small headaches to budget-exhausting, catastrophes, seem to be standard. SALON TODAY recently invited its readers to share their most pressing questions and we divvied them up amongst some of the industry top design experts. This year’s Leon Alexander, Ph.D., president of Eurisko;
Designers’ Challenge – Part 2
Back by popular demand, our industry expert tackles salon today readers biggest design dilemmas.
Salon Design Insights: Trend Watch
Get a jumpstart on your next design project with trend insight from the beauty industry’s top experts. WHEN A SALON EMBARKS on a new buildout or renovation, the owner, designer and architect strive to incorporate the latest and emerging trends into a space that should stand them in good stead for the next several years. […]
Designers’ Challenge” Leon Alexander answers Salon Today Readers’ most pressing questions
Design experts from some of the industry’s top furniture and equipment companies take on SALON TODAY readers most pressing questions.