The design that surrounds you, influences your thoughts and subsequentlly your behavior. Understanding this relationship between the environment and your mind is important. Your brain is not only hard-wired to interpret certain spatial characteristics in certain ways, but your mind also plays a role in how you make decisions based on those interpretations. All in all, design is a type of a “food for thought” where your deigned surroundings impact not only how you perceive that world, but also how you interact within it.

Design impacts our creativity, focus, health, attention, mood and social ability. Design plays a major role for our brains, not just as we perceive space; but also as we engage in interactions, behaviors and thoughts.

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The one major psychological influence that all retailers can and do, is to make use of color. Color can be everything to a successful store, if palettes work well across the whole shop and complement other elements, such as product displays and lighting. The point isn’t about creating the most beautiful shop, but one that has coherence.

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Most owners believe they they own a salon and view their business as service-oriented. When you adopt that mindset, you have a vision and a strategic blueprint that is aimed at only one segment of your business.

If you really want to maximize your business opportunities, then a major paradigm shift in thinking is required. Cease thinking of your self as a salon, and begin to think of yourself as a consumer location.

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Design experts from some of the industry’s top furniture and equipment companies take on SALON TODAY readers most pressing questions.

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