As the nations biggest retailers get into the beauty game, you need to step up your own by learning how your clients shop. The industry’s top expert in consumer behavior Leon Alexander to teach you how to design retail environments that encourage the purchase.
Your’e not Sephora, and you dont want to look as if you are. But you have to admit: Mass retailers know a little something about selling product. Perhaps you could strike a palatable balance if you could retain your emphasis on service while still taking a few cues from the people whose very displays seem able to reach out and flip open consumers wallets.
