Trade wars, global conflicts, economic volatility—these aren’t just headlines; they’re seismic shifts that ripple across industries, shaking foundations and reshaping consumer behaviors. For the salon industry that is deeply tied to discretionary spending and emotional connectivity, navigating uncertainty can feel like walking a tightrope in a windstorm. Salon owners are now required to balance on […]
Business Creativity
In an age defined by relentless disruption and exponential change, the most decisive advantage for salon owners is not prime real estate, luxury interiors, or even cutting-edge technology — it is the quality of creative thought. Those who master business creativity at its highest levels do not merely react to change; they shape it. They […]
Reinventing Salons
Art for Art Sake…. It’s time for the salon industry to balance technology solutions with a deeper understanding of art. Over the past few years, technology has transformed salon retail. Mobile phones have become essential conduits for communication, entertainment and commerce. Technologies like augmented reality, once a novelty, have become commonplace digital merchandising and selling […]
Unlock The Power Of Enlightened Design
UNLOCK THE POWER OF ENLIGHTENED DESIGN WITH EURISKO Hey there, salon enthusiasts! Today, we want to introduce you to an incredible partner in the world of salon design: Eurisko Design. With a unique approach to creating beautiful, functional spaces, Eurisko Design is the go-to company for innovative and sustainable salon design solutions. In this blog […]
Adapt to the Evolution of the Consumer.
Consumer needs are changing fast and salons will have to evolve just as quickly if they want to stay relevant. The average business roadmap is five years – think of how much has changed during that time – and how irrelevant those maps are while navigating modern times. When we look to the future of […]
From Comfort to Growth
From Comfort to Growth The biggest business inhibitor to growth is to not take calculated risks. It takes courage for a salon owner to step out of their comfort zone into the fear zone. The rewards for those that do however are great. The level of financial success for a salon is determined by the […]
Everything in Life is in the Positioning!
Why is a salons positioning going to be even more critical in the near future? Because every aspect of how, where, when and even why some people go to a salon is about to change for consumers, and this will have a major impact on our industry. Retail and service is on the precipice of […]
“The Times They Are A’ Changin”
“The Times They Are A ‘Changin” The lyrics of the Bob Dylan song in the 60’s offered a positive feeling of change, and was a call to action by a frustrated youth. They feIt like they were in a battle! Today we face a series of different battles. An industry that has less people entering, how […]
How to Stay Positive During the Pandemic
If you told me a year ago, I’d be writing an article entitled “How to Stay Positive During the Pandemic,” I’d probably laugh it off as a hyperbolic framework to talk about positivity. Who knew this is where we’d be? Our lives have been turned upside down by the outbreak. Work is different. Any social […]
Establishing a New World Order
The coronavirus pandemic has shaken the basic foundations of the balance of power and the existing world order. To bring that statement more to home, it has impacted the beauty industry to its core and will continue to have an effect as we return to opening salons. The world will be different post Covid-19 and […]